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Appendix E - Exercises examining design preferences among members of farmer groups

This exercise was carried out with group members who regularly received Footsteps in Uganda, a total of 15. A number of changes were made to the original design to allow preferences to be expressed. The choices presented were:

· Plain pages of text in three type sizes

· Plain pages with the use of boxes

· Pages with illustrations ranging from one small illustration to virtually all illustration with little text

· Pages with a range of cartoon types, both with and without speech bubbles and with and without written explanations.

In total, ten different choices were presented, each with two examples to prevent the subject matter influencing interviewees' responses to the questions. Some examples are shown in Appendix F.

In practice, this exercise proved difficult as people were so keen to read the pages that they found it hard to express preferences quickly. The results were influenced by the subject matter on the pages, with articles on soil erosion and chicken feeders gaining most interest.


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